"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their Enemies."
Encourage their dreams - Describe how it LOOKS and FEELS to have those dreams delivered – and don’t hold back the details.
Justify their failures - "It's Not Your Fault!"
Allay their fears - "What keeps your prospects up at night?" - show them how I make the world a safer, friendlier place
Confirm their suspicions - "What do [They] not want you to know?" - Let your readers know you're on their side. You care. You support them. And here's how...
Help them throw rocks at their enemies - Now that we've established an enemy, what are we going to do about it? Inspire your reader to action. Help them take aim at their problems. Show them how you'll help them come out ahead. For now, all they have to do is keep reading...
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