Think of communication less as a megaphone and more as a gift to your audience. Does it help them solve a problem? Does it make them feel good about themselves or see themselves as they want to be seen? Does it connect to how they see the world and provide solutions that are actionable? If we want people to engage and take action, we have to connect to what they care about and how they see themselves.
Call to Action - Specific, Valued, Know How to Do
Review your calls to action. Are you asking communities to do something specific that they value, that will connect them to the cause, and that they know how to do?
Fail = Don't Care or Don't Know
People fail to act not because they do not have enough information, but because they don’t care or they don’t know what to do. If you start with this perspective as the foundation for your work, you can craft a strategy that helps people care and tells them exactly what you want them to do.
Story - Characters; Beginning, Middle, End; Plot, Conflict, Resolution
Stories have characters; a beginning, middle, and end; plot, conflict, and resolution. If you do not include these elements, you are not telling a story.
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